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Special Events

Tuesday l November 1, 12:00 - 2:30 p.m.
The Eddies and Ozzies Awards Gala

Folio’s awards have long been viewed as the most inclusive and sought-after recognition in the industry, a high-profile affirmation of editorial and design excellence for both the individuals who create the work and the companies that value it. Join more than 300 of the industry’s best and brightest for this year’s gala!

Finalists have been announced! Click here to see a full list.

Note: Admittance to the Eddies and Ozzies Gala requires a separate ticket and is not included in any FOLIO: Show registration. Purchase your tickets or tables of 10 at or contact Kelly Cingari at

Tuesday l November 1, 5:00 - 6:30 p.m.
Opening Reception

You’ve made it to the FOLIO: Show and you’re ready for a couple of days of learning, networking and having fun in New York City. Kick things off with a bite and a cocktail and mingle with hundreds of fellow magazine-industry peers. It’s casual, it’s fun and it’s the perfect way to get things started. We’ll see you there!

Wednesday l November 2, 10: 35 - 11:35 a.m.

Technology Test Drives

These incredibly valuable mini-workshops feature some of the smartest magazine-industry suppliers on the planet, offering an interactive, visual and hands-on demonstration of the ways in which their products and services can help you drive your business. Gain insights and knowledge gleaned from hundreds of clients and give you great ideas to back to your business.

Presented by
Using Digital Technology to Bring the Printed Page to Life with Video, Social Media, Surveys and More

Digimarc Discover™, currently in use by House Beautiful and other global publications, gives magazines an alternative to QR codes and tags using digital watermarks – “invisible barcodes.” Digital watermarking helps publishers deliver the exciting, interactive experience readers want without compromising the visual appeal and enjoyment of the magazine.

Kevin Shields, Director, Product Management, Digimarc Corporation

Presented by
Multiple Channels. A Single Solution. Fry.

With the convergence of print and digital, publishers have more opportunities than ever to engage more people, more often, in more ways. This session introduces the Fry Family Network™, a suite of services and tools for publishers looking to leverage content across multiple channels while creating vital, new revenue opportunities.

Presenter: Patrick Becker, Fry Family Network

Presented by
iPad, iTunes, Android, Amazon, Kindle, B&N, Nook, Your Private-Branded App & Store - The iMirus Launch Party!

Come join our launch party! iMirus' CEO, Chris Riggs will be unveiling the new iMirus Content Bundle – private-branded apps for the iPad, Kindle, Nook and Android devices – with the introduction of “dynamic content.” A party wouldn't be a party without treats and gifts, and the main give away will be an iPad2!

Presenter: Chris Riggs, CEO, iMirus

Presented by
Tapping Into the Power of Analytical Tools to Grow Your Business

Learn how some of the smartest b-to-b marketers are using powerful campaign management tools to gain deep insight into their audience. This workshop will focus on applying innovative analytical methods to help you create new products and monetize existing content.

Presenters:Ray Butkus, CEO, iPacesetters
Kirk Schuh, Vice President, Marketing Delivery Services, iPacesetters

Presented by
Seven Sensational Digital Editions of 2011.
Wilder, Fourth Floor

What they did right. What you're doing wrong. How to join them.

We've scoured the Internet to find the most compelling, captivating and profitable digital editions online. Who's creating mobile magic and real revenue? How about face melting multimedia? Learn their secrets! Leverage their successes for your own!

Presenter: Marcus Grimm, Marketing Director, Nxtbook Media

Wednesday l November 2, 5:00 - 6:30 p.m.
Networking Mixer

The FOLIO: Show’s first main day is action-packed from start to finish, which is why our attendees always enjoy the end-of-day networking reception. Talk shop with industry peers, hook up with current colleagues and meet the best this industry has to offer across the supplier spectrum. Grab a cocktail and just relax. It’s a great way to end the day!

nxtbook media Thursday l November 3, 6:45 – 8:00 a.m.
New York City Fun Run

Choose from 3 runs: 3 miles fast, 3 miles slow, 5 miles fast.

A staple of the FOLIO: Show! Run with a knowledgeable guide where you can see and learn about the hidden New York City as you pass some of Midtown Manhattan’s leading attractions. We’ll get you exercised and back in plenty of time for the opening keynote! Free to all registered attendees, but pre-registration is required at

Thursday l November 3, 8:00 – 9:00 a.m.
Interactive Breakfast Roundtables

Another FOLIO: Show favorite, these roundtables are guided conversations on tactical topic areas. Grab some food and some coffee and join in a relaxed conversation around the breakfast table with like-minded peers, all guided by some of the industry’s leading thinkers.

Topics Include:

  • Exploiting the emerging social media platforms
  • Print manufacturing and production for 2011 ad beyond
  • List management and your database
  • The new case for digital magazines
  • E-commerce: Monetizing your readers
  • Empowering editors
  • Motivating your sales team
  • Great ideas for great design
  • Editorial workflow management
  • Reviving “needs analysis”: Understanding what the customer wants
  • Telemarketing’s true value
  • Understanding the dynamics of the print newsstand
  • Cover makeovers: 25 top ideas
  • The latest opportunities for Web revenue
  • Writing great headlines
  • Soft-proofing and ad portals
  • Building a great intelligence-producing database that will change your business
  • The new skillsets for executives
  • Tools for reader engagemen